Privacy Policy

  1. WHAT IS THIS? 

EyeGuide Inc (“we”, “us”, “our”) is committed to protecting and  respecting your privacy. This privacy policy explains when and why we collect personal data via our  websites about individuals, how this personal data is used, the conditions under which it may be  disclosed to others and how it is kept secure.

This policy may change from time to time so please check this page occasionally to ensure that you’re  happy with any changes.

This policy was last updated on 23 November 2021.

  1. WHO WE ARE  

We, EyeGuide Inc is the owner of the sites (eye.guide, uk.eyeguide.tech, eyeguide.tech) and the data controller in relation to  the processing activities described below. This means that we decide why and how your personal data is processed.

  1. INFORMATION WE COLLECT ABOUT YOU 

When you use this website, our products or services, the categories of information that we may collect  about you are as follows:

Personal data you give to us: this includes information about you that you give to us by entering  information via:

  • our sites (eye.guide, uk.eyeguide.tech, eyeguide.tech);
  • social media platforms; and
  • corresponding with us by phone, email or otherwise,

The information you give us includes your name, address, email address, phone number, enquiry details  and may include records of any correspondence and responses to any surveys.

Personal data we collect about you: we may automatically collect the following information:

  • details of your visits to our site, including, but not limited to, traffic data, location data, weblogs  and other communication data, and the resources you access;
  • anonymous data collected by the hosting server for statistical purposes, the Internet protocol  (IP) address used to connect your computer or device to the Internet, browser type and version,

time zone setting, browser plug-in types and versions, operating system and platform. Please  see Cookies for further information;

  • personal data which you allow to be shared that is part of your public profile or third party social  network, type and version, time zone setting, browser plug-in types and versions, operating  system and platform.
  1. HOW WE USE YOUR PERSONAL DATA 

The purposes for which we use your information and the legal basis under data protection laws on which  we rely to do this are explained below.

Where there is a LEGITIMATE INTEREST 

We may use and process your personal data where it is necessary for us to pursue our legitimate  interests as a business, or that of a third party, for the following purposes:

  • for analysis to inform our marketing strategy;
  • to correspond or communicate with you;
  • to verify the accuracy of data that we hold about you;
  • for network and information security in order for us to take steps to protect your information  against loss or damage, theft or unauthorised access;
  • for prevention of fraud and other criminal activities;
  • to comply with a request from you in connection with the exercise of your rights (for example  where you have asked us not to contact you for marketing purposes, we will keep a record of  this on our suppression lists in order to be able to comply with your request);
  • for the management of queries, complaints, or claims; and
  • for the establishment and defence of our legal rights.

Where you have provided CONSENT  

We may use and process your personal data where you have consented for us to do so, including in  order to contact you via email with information about us.

You may withdraw your consent for us to use your information in any of these ways at any time. Please  see Withdrawing your consent for further details.

Where there is a LEGAL REQUIREMENT 

We will use your personal data to comply with our legal obligations: (i) to assist any public authority or  criminal investigation body; (ii) to identify you when you contact us; and/or (iii) to verify the accuracy of  data we hold about you.

  1. OTHERS WHO MAY RECEIVE OR HAVE ACCESS TO YOUR PERSONAL DATA 

Our suppliers and service providers 

We may disclose your information to our third party service providers, agents, subcontractors and other  organisations for the purposes of providing services to us or directly to you on our behalf. Such third  parties may include IT and cloud service providers (such as hosting and email management), technical  and professional advisors (including accountants and lawyers).

When we use third party service providers, we only disclose to them any personal data that is necessary  for them to provide their service and we have a contract in place that requires them to keep your  information secure and not to use it other than in accordance with our specific instructions.

Other ways we may share your personal data 

We may transfer your personal data to a third party as part of a sale of some or all of our business and  assets to any third party or as part of any business restructuring or reorganisation. We may also transfer  your personal data if we’re under a duty to disclose or share it in order to comply with any legal obligation,  to detect or report a crime, to enforce or apply the terms of our contracts or to protect the rights, property  or safety of our visitors and customers. We will always take steps with the aim of ensuring that your  privacy rights continue to be protected.

  1. WHERE WE STORE YOUR PERSONAL DATA 

EyeGuide Inc is a global organisation with entities across a number of countries,  including the UK, Australia and USA. As a result, all  information you provide to us may be transferred to other third countries, including to countries outside the USA/UK/AUSTRALIA. These countries may not have equivalent or similar  data protection laws to the country in which you are located.

If we transfer your personal data to a ‘third country’ outside of the USA/UK/AUSTRALIA in this way, we will  take steps to ensure that appropriate security measures are taken with the aim of ensuring that your  privacy rights continue to be protected as outlined in this policy. These steps include imposing  contractual obligations on the recipient of your personal data that aim to ensure adequate protection or  ensuring that the recipients are subscribed to international frameworks that aim to ensure adequate  protection.

Please contact us using the details at the end of this policy for more information about the protections  that we put in place and to obtain a copy of the relevant documents.

 

  1. HOW LONG WE KEEP YOUR PERSONAL DATA FOR 

If we collect your personal data, the length of time we retain it is determined by a number of factors  including the purpose for which we use that information and our obligations under other laws. Subject  to other applicable laws (e.g. tax requirements), personal data (in an identifiable format) should not be  kept longer than is necessary for the purposes for which it was collected and processed.

EyeGuide Inc has implemented and maintains a separate Data Retention Policy that sets out the specific  retention periods in which different categories of personal data will be retained. If you would like further  information in respect of these retention periods, please contact us at the details at the end of this policy.

When it is no longer necessary to retain your personal data, we will delete the personal data that we  hold about you from our systems. After that time, we may aggregate the data (from which you cannot  be identified) and retain it for analytical purposes.

The only exceptions to this are where:

  • we need your personal data to establish, bring or defend legal claims or to comply with a legal  or regulatory requirement;
  • the law requires us to hold your personal data for a longer period, or delete it sooner;
  • you exercise your right to have the information erased (where it applies) and we do not need to  hold it in connection with any of the reasons permitted or required under the law (see further  Erasing your personal data or restricting its processing below); or
  • in limited cases, the law permits us to keep your personal data indefinitely provided we put  certain protections in place.
  1. SECURITY AND LINKS TO OTHER SITES 

Unfortunately, the transmission of information via the internet is not completely secure. Although we will  do our best to protect your personal data, we cannot guarantee the security of your information  transmitted to our website and any transmission is at your own risk. Once we have received your  personal data, we put in place reasonable and appropriate controls to ensure that it remains secure  against accidental or unlawful destruction, loss, alteration, or unauthorised access.

Where we have given (or where you have chosen) a password which enables you to access an account,  you are responsible for keeping this password confidential. We ask you not to share your password with  anyone.

Our website may contain links to other websites run by other organisations. This policy does not apply  to those other websites‚ so we encourage you to read their privacy statements. We cannot be  responsible for the privacy policies and practices of other websites even if you access them using links  that we provide. In addition, if you linked to our website from a third party website, we cannot be  responsible for the privacy policies and practices of the owners and operators of that third party website  and recommend that you check the policy of that third party website.

  1. COOKIES 

Like many other websites, our website uses cookies (including Google Analytics cookies to obtain an  overall view of visitor habits and visitor volumes to our website). ‘Cookies’ are small pieces of information

sent to your computer or device and stored on its hard drive to allow our websites to recognise you when  you visit.

You can manage your cookie preferences with our cookie banner/tool on our websites. It is possible to  switch off cookies by setting your browser preferences. For more information on how we use cookies  and how to manage your preferences, please visit our Cookie Policy.

  1. YOUR RIGHTS 

The below data subject rights shall only apply to the extent applicable under the data protection laws of  the country in which you are located. In relation to certain rights, we may ask you for information to  confirm your identity and, where applicable, to help us to search for your personal data. Except in rare  cases, we will respond to you in accordance with any timescales set by the applicable data protection  laws of the country in which you are located, which is usually within one month from either (i) the date  that we have confirmed your identity or (ii) where we do not need to do this because we already have  this information, from the date we received your request.

  • Accessing your personal data. You have the right to ask for a copy of the information that we  hold about you by emailing or writing to us at the address at the end of this policy. We may not  provide you with a copy of your personal data if this concerns other individuals or we have another  lawful reason to withhold that information.
  • Correcting and updating your personal data. The accuracy of your information is important to  us and we are working on ways to make it easier for you to review and correct the information that  we hold about you. In the meantime, if you change your name or address/email address, or you  discover that any of the other information we hold is inaccurate or out of date, please let us know  by contacting us at the details at the end of this policy.
  • Withdrawing your consent. Where we rely on your consent as the legal basis for processing your  personal data, as set out under How we use your personal data, you may withdraw your consent  at any time by contacting us using the details at the end of this policy. If you would like to withdraw  your consent to receiving any direct marketing to which you previously opted-in, you can do so  using our unsubscribe tool. If you withdraw your consent, our use of your personal data before you  withdraw is still lawful.
  • Objecting to our use of your personal data and automated decisions made about you. Where  we rely on your legitimate business interests as the legal basis for processing your personal data for any purpose(s), as out under How we use your personal data, you may object to us using your  personal data for these purposes by emailing or writing to us at the address at the end of this policy.  Except for the purposes for which we are sure we can continue to process your personal data, we  will temporarily stop processing your personal data in line with your objection until we have  investigated the matter. If we agree that your objection is justified in accordance with your rights  under data protection laws, we will permanently stop using your data for those purposes. Otherwise  we will provide you with our justification as to why we need to continue using your data. If you would  no longer like us to use your personal data for direct marketing purposes (including to receive our  newsletter) then please use the unsubscribe link at the bottom of the most recent newsletter that  you received, and we will comply with your request.
  • Erasing your personal data or restricting its processing. In certain circumstances, you may  ask for your personal data to be removed from our systems by emailing or writing to us at the

address at the end of this policy. Unless there is a reason that the law allows us to use your personal  data for longer, we will make reasonable efforts to comply with your request. You may also ask us  to restrict processing your personal data where you believe it is unlawful for us to do so, you have  objected to its use and our investigation is pending or you require us to keep it in connection with  legal proceedings. In these situations, we may only process your personal data whilst its  processing is restricted if we have your consent or are legally permitted to do so, for example for  storage purposes, to protect the rights of another individual or company or in connection with legal  proceedings.

  • Transferring your personal data in a structured data file (“data portability”). Where we rely  on your consent as the legal basis for processing your personal data or need to process it in  connection with your contract, as set out under How we use your personal data, you may ask us to  provide you with a copy of that information in a structured data file. We will provide this to you  electronically in a structured, commonly used and machine readable form, such as a CSV file. You  can ask us to send your personal data directly to another service provider, and we will do so if this  is technically possible. We may not provide you with a copy of your personal data if this concerns  other individuals or we have another lawful reason to withhold that information.
  1. CHANGES TO THIS POLICY 

We may review this policy from time to time and any changes will be notified to you by posting an  updated version on our website and/or by contacting you by email. Any changes will take effect 7 days  after the date of our email or the date on which we post the modified terms on our website, whichever is earlier. We recommend you regularly check for changes and review this policy whenever you visit  our website. If you do not agree with any aspect of the updated policy, you must immediately notify us  and cease using our services.

  1. COMPLAINTS 

Please contact us using the details in section 14 below if you have any concerns or complaints about  the way we have collected or processed your personal data. We will investigate your complaint and  respond to you in writing within 30 days.

You have the right to discuss your concerns or lodge a complaint to the relevant data protection authority  if you are concerned about the way we have processed your personal data.

  1. CONTACT US  

If you have any queries about this policy or about the way we process your personal data please contact  us by sending an email to [email protected]